An XR Analytics Platform
Built for Spatial Behavior
Turn spatial behavior into decisions: heatmaps, interaction signals, and comfort insights—built for modern XR teams.
- Spatial heatmaps to see where users move and interact
- Behavior signals (paths, hesitation, repetition, interaction patterns)
- Comfort & presence insights designed for immersive experiences
- Accessibility-focused metrics for inclusive XR
- Unity XR Analytics SDK — instrument sessions in minutes
What is XR analytics?
XR analytics is the practice of measuring and interpreting spatial behavior in immersive experiences—virtual reality, augmented reality, and mixed reality. Unlike traditional web or mobile analytics that track clicks and page views, XR analytics captures how users move through three-dimensional space, what captures their attention, and where they encounter friction.
This spatial dimension changes everything. You're no longer limited to funnel metrics and session counts. Instead, you can visualize paths through environments, identify hesitation patterns, and understand the physical experience of your users in ways that flat analytics simply cannot provide.
"If you're measuring VR like the web, you're missing the point."
What you can measure with Gossip Analytics
Spatial Heatmaps (Core Views)
Fixed Environment Heatmaps
Understand behavior in stable scenes where the environment remains constant across sessions.
Variable Environment Heatmaps
Compare spatial behavior across changing layouts, configurations, or procedurally generated content.
Targeted Change Heatmaps
Validate design tweaks and content edits by comparing before and after spatial behavior patterns.
Issue-Focused Heatmaps
Isolate friction hotspots and anomalies to identify specific areas causing user confusion or discomfort.
Note: Labels may vary by implementation; the goal is spatial clarity across versions and scenarios.
Behavior & friction signals
- Paths and dwell patterns
- Hesitation and repetition
- Interaction hotspots
- Missed affordances
Comfort & presence insights
Immersive experiences can cause discomfort when design choices conflict with user expectations or physical limits. Gossip Analytics enables XR session analysis to identify patterns associated with discomfort—rapid head movements, unusual positions, or areas where users disengage—so you can iterate on safer, more comfortable experiences.
Accessibility in XR
Inclusive XR design requires understanding how different users navigate and interact with your experience. Our spatial analysis helps spot potential accessibility barriers—areas that may be difficult to reach, elements that users consistently miss, or interaction patterns that suggest confusion. This WCAG-aligned thinking supports teams building XR for everyone.
Built for product teams, training teams, and XR studios
Product UX Teams
Find friction fast and validate design changes with spatial evidence. See where users struggle before they tell you.
VR Training & L&D
Understand where learners hesitate or repeat actions. Improve scenario effectiveness with behavior-based insights.
XR Studios & Developers
Instrument sessions quickly, compare versions visually, and communicate findings to stakeholders with clarity.
Why teams choose Gossip Analytics
- 1
Spatial-first, not dashboard-first
Start from where behavior happens—in three-dimensional space—rather than abstract charts.
- 2
Interpretive layer
Reduce manual analysis time with visual insights that surface patterns across sessions.
- 3
Designed for modern workflows
Lightweight instrumentation that fits iterative release cycles without heavy integration overhead.
- 4
Pricing aligned with growth
Flexible pricing that scales with your team and usage—designed to support teams at every stage.
Unity SDK
Our Unity SDK is designed for fast integration with minimal code changes. Instrument your VR or MR experience and start capturing spatial behavior data within minutes.
- Simple event instrumentation
- Session-based tracking
- Designed for iterative releases
Privacy-by-design
We follow privacy-by-design principles and apply technical and organizational measures designed to protect data. You control what you track, and we minimize collection to what's necessary for analytics.