Engines & SDKs
Unity XR
Unity XR is Unity's umbrella for VR, AR and MR development, exposed through the XR Plug-in Management system and the XR Interaction Toolkit.
Unity XR is the most common engine entry point into immersive development. Analytics SDKs that hook XR Plug-in Management capture engine-agnostic signals across Meta XR, OpenXR, visionOS and Android XR back-ends without per-platform forks.
Because the XR Interaction Toolkit provides standardised input abstractions, analytics on top of Unity XR can capture 'grab', 'hover' and 'select' events consistently — regardless of whether the underlying device is a Quest controller, a Vision Pro hand pinch or a WebXR gamepad.
Why it matters
The majority of B2B XR builds today ship in Unity. Making sure the analytics SDK integrates cleanly with Unity XR (and not just with a specific device SDK) is what allows the same studio to reuse the same measurement code across every project, from Quest to visionOS to Android XR.
Example
A studio ships three enterprise VR apps in six months. All three use the same Unity XR analytics package, so the training PM can compare cross-project completion, comfort and time-to-proficiency without any engineering integration work between projects.